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It is a widely used method to describe products and services, tutorials, events and more in the launch phase. In 2017, almost 74% of online content is video and this is certainly a good omen for the growth of live shows. While Snapchat has already reached a high number of users, Facebook Live is surpassing 8 billion views by 500 million users every day. Forbes reports that 80% of consumers would rather watch a live video from a brand than read a blog article. 4. The importance of influencers and user generated content Over the last 10 years , people 's preferences for brands have decreased significantly.
In parallel with the increase in the spread of social networks and the proliferation of multimedia channels. We all know that brands have historically been built on mass media and now that we live in an age of fragmentation, a fact that has made the path to success extremely difficult for many marketers. What does this mean? The "earned media", the spaces gained in the last five years, must represent the starting point for every company and brand. This is why web designs and development service maximizing organic reach on social media becomes fundamental and necessary with each passing day. Once the spaces have been earned and stabilized, it will be possible to amplify them thanks to the many paid tools and only.
In this way be able to demonstrate an authentic ROI of social media . Thus we understand that social media are nothing more than channels through which multimedia content is conveyed that people can amplify at will. And it is in this amplification that influencer marketing is born. But now let's change our point of view. Take a customer who loves your brand and imagine how much their experience and word of mouth can facilitate brand awareness. But how do you turn a customer into an influencer.
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