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Before continuing we want to report these key trends: Social messaging has overtaken social media Corporate messaging will bring great benefits to businesses Chatbots are becoming the norm Companies can no longer afford to ignore customer service through social media Organic reach (in most social networks) is plummeting Video is still the most popular type of content User-generated content can help you achieve a higher level of reach and engagement The budgets invested in social advertising is constantly increasing Content distribution on social media is no longer a job. It's a button.
Clay Shirky The increase in the use and participation of brands in “dark social” is one of the many most interesting features in this period. Successful companies are in fact trying to study how to use messaging apps such as WhatsApp, Messenger and WeChat (defined as "dark social" platforms) in their social media marketing activities. 2018 is the end of social media as we know it Teenagers are now totally dependent on their mobile devices and the new consumption seo expater bangladesh ltd models offered by apps. Content consumption habits are strongly changing. This translates into a large exodus from "old" platforms such as Facebook, Twitter and even Instagram in favor of niche and peer- or video-centric apps: see YouTube and Snapchat which inexorably continue to be winners.
In B2C, the exodus from social media continues to increase Western consumers in North America and Europe appear particularly inclined to abandon social media as Millennials mature their use as an exercise in consumption and entertainment. At the same time, young Millennials and GenZ are moving towards video-first consumption. This is terrible news for social media "legacy feeds" like Facebook, Twitter and LinkedIn. The era of algorithmic "feeding" in which personal data, news and spam, today all concentrated in a timeline seems to be coming to an end.
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