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Customer conversion rate. Those derived from outbound activities of . Quality articles that are SEO optimized and target specific keywords are more easily found by qualified users who are inclined to close the purchasing cycle. The difference compared to outbound marketing ( DEM campaigns or paper advertising) is evident. of entrepreneurs consider content management very important and critical in creating an effective buyer's journey The buyer's journey should be a natural and spontaneous path followed by leads and for this to be the case.
Careful planning of premium content and blog articles is required. More than of users ignore sponsored wedding photo editing service ads and focus on organic search results PPC campaigns certainly give immediate results, but in the long run it is much more profitable to be positioned in organic results through intense blogging and SEO activity. Google searches average billion per month and half of these are conducted from a mobile device To ensure you receive traffic from Google, both your site and blog must be mobile-friendly .

Today blogs occupy the th position among the most reliable sources of online information At the birth of the inbound marketing strategy , blogs weren't taken very seriously, but today they are among the most credible sources of information online. of bloggers publish less than one article per day, but more than one per month Publishing articles every day may not be sustainable for many B B companies, but to achieve results especially in lead generation, the advice is to increase the frequency to at least once a week.
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