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The process includes several stages, including greetings, presentation and contact qualification. If the chat duration exceeds a certain number of minutes and conversation layers , it may make sense to trigger a notification to the sales force or support. Integration of buttons and calls to action What happens when the user answers all the questions provided in the tree? The conclusion of the chat can be the proposal of a specific solution through a dedicated button, a call to action that accompanies it to the offer of a product or service, to an in-depth article on the company blog or to a landing page.
  
To fully exploit the potential of chatbot technology, it is essential to know where you want to lead wedding photo editing service potential customers. Continuous testing and optimization phase Before publishing and activating it, the bot must be tested, tested and tested again. In particular, user journey mapping is a complex process that can go in dozens of different directions; that's why every proposed interaction must be tested internally. Usually the program used to activate the chatbot includes a preview function to test each path before going live .



As with any digital marketing activity, going live is not the end of the process, on the contrary! Interaction monitoring serves to ensure that all conversation flows achieve the objectives that were defined in the design phase. For example, if you notice that most users get stuck at a certain point in the conversation, don't answer a question, or close the chat window at a particular time, it's a good idea to investigate and try to optimize the journey. Finally, it is important to consider that these are continually changing technologies.