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Do you have a website? And do you have campaigns running, for example in Google Ads or on social media? Do you use lead recognition? In all cases you would like to know which visitor has a good chance. Many marketing agencies 'pump' hundreds of visitors to your website with campaigns in the hope that or will convert. A way that undoubtedly works, but – let's be honest – is a bit of a waste of your money. New on Frankwatching x popular: ChatGPT, jip-and-janneke language, love for LinkedIn & trends Wed.
The most important ingredient for employee advocacy in : personalization Wed The added value of Microsoft Ads for B B Tue Curiosity is a superpower: use it! mom Analytics trends in : you should include this in your annual plan mom You would much rather attract only photo editor qualitative visitors via campaigns. The visitors you know are most likely to convert, so make a purchase or request through your website. What are quality visitors? How do you know which visitors they are? Google Analytics is your great friend.
In GA 'engagement' is one of the most important concepts and many useful events are already defined by default that say something about the engagement of your visitor. But you can also investigate yourself which visitors are valuable to you. For you, valuable quality visitors may be visitors who: Have visited a certain number of pages , for example more than. Spent a certain amount of time on your website, for example more than minutes. Have visited or crucial pages on your website.
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