How to choose a contractor for a website

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The success of a digital product depends on many factors: understanding the target audience and their needs, technological reliability, financial stability of the company, timely entry into the market, quick adaptation to changes in the economy. To implement these tasks efficiently, you need a team of specialists: designers, developers, product managers, marketers. In this article, we will tell you how to order website development correctly and why it is important.

Difficulties in choosing a contractor
Choosing a contractor to create a website can really be a difficult task. Here's why.

Many options. The market is full of freelancers and agencies, and all promise to make a great website. But how do you know who is really good and who just knows how to talk nicely?

Different prices. Some offer to make a website for pennies, some - for huge amounts of money. But a high price does not always mean better quality, and a low price is not always profitable. You need to figure out what you are actually paying for.

Quality of work. Each contractor has his own style and approach. One can make a beautiful design, but the site will work slowly. Another will do it quickly, but will not take into account important details. Finding a balance between quality, speed and attention to detail is not easy.

No guarantees. Even if the contractor seems reliable, there is always a risk that something will go wrong: the deadline will be missed, the budget will increase, or the site will not work as expected.

Misunderstanding of the task. Sometimes contractors do not fully understand what exactly the client wants, or the client cannot clearly explain their requirements. This leads to unsatisfactory results.

Choosing a website contractor is not just about finding a person or company to do the job. It is about finding a partner who understands your business goals, offers a reasonable price, and can guarantee quality work.

To order a good website from a contractor and get social media marketing service the desired result, use our guide. In it, we described 10 steps that will help you find the right specialist, team or agency on your own.

Step 1: Assign a project manager
Without someone to keep track of everything, the project can quickly get out of control. The responsible person will coordinate the team's actions, resolve issues that arise, and monitor deadlines.

The project manager becomes the main contact for contractors. He delegates tasks, monitors their implementation and accepts the completed work.

When a project has a responsible person, it is easier for everyone to understand who is doing what and where to go with any questions. This helps to avoid chaos and misunderstandings.

Step 2. Define the goals and objectives of the future site
Think about what problem you want to solve with the site. It could be attracting new customers, selling products or services, increasing brand awareness, informing the audience. The more precisely the goal is formulated, the easier it will be to understand what the site should be like.

Once you have defined the goal, you need to understand what specific tasks the site should perform. For example, convenient purchase of goods, the ability to sign up for a service, subscribe to a newsletter or get the necessary information.

Think about who will visit your site. You need to understand what your audience is interested in, what their needs and preferences are. This will help make the site convenient and attractive for your users.

Decide what pages and sections should be on the site, and what functions will be needed: product catalog, blog, feedback form, online payment.

When you have a clear understanding of the purpose and goals of your website, it will be easier for you to explain your requirements to a contractor and choose one who can actually deliver on them.

Step 2: Define the functionality
Once you have defined the goals and objectives of the future website, the next step is to understand what functionality it should have. This will help you choose a contractor who can implement all the necessary functions.

Think about what exactly your site should be able to do. For example, an online store needs to add a shopping cart and a payment system, an information site needs sections with news or a blog, and a corporate site needs feedback forms and pages about the company.

It is important to understand which technologies and platforms are suitable for implementing all the functions. For example, whether a WordPress site is needed or development on some other engine is required. This will help narrow the circle of contractors to those who have experience working with the necessary technologies.

Think about how your site should look, whether you will make a mobile application or make do with a mobile version. It is also worth determining which interface elements are important: buttons, menus, forms and other elements.

Consider whether you will need to add new features to the site or update it in the future. It is important that the contractor provides the ability to make such changes from the very beginning.

All selected features and solutions should be clear and useful to your users. Do not overload the site with unnecessary elements - it is better to focus on those features that will really bring benefits.