This analysis is very important

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This logic applies to both backlinks received externally and links created internally, since these two strategies help position a page. Of course, there are many other factors that influence indexing and positioning, but anchor text is an important element that should always be considered.  Algorithm updates When  began to consider anchor texts as a factor for good positioning, it was very easy to obtain a good place for a certain keyword. It was only necessary to create links massively, internally and externally, using exactly the desired term in the anchor text to be well positioned in searches. However, this generated a terrible experience for the user and  had to review its criteria regarding that factor.

It was then that, in , the Penguin update transformed the link Bahamas WhatsApp Number building scene. Websites that built links artificially and without quality began to be penalized. After that update, the algorithm began analyzing the profile of links created for a page as a way to track manipulation attempts. One tip is to perform actions differently and use the parameters to see which works best. Another example: you can send emails to your list that have one CTA in the form of a link and another in the form of an image. Since each one has different UTMs, it is possible to know which one had the most clicks. s Paid media ads can also be tracked via UTM.





This can be done in any type of ad, from a banner to a sponsored link . This analysis is very important to know which ads deserve marketing investment. UTMs allow greater assertiveness when investing, by supporting the definition of ROI . Otherwise, you could lose money if you continue paying for campaigns that don't generate results. Other media Basically, what you need to monitor that involves a link or a URL that takes the user to your site can be monitored through UTM. Even images that have your website address written on them can be used as a monitoring source. However, an important fact: every time a user clicks on a link that has a UTM,  Analytics identifies it as a new visit.