The longer the Dwell Time of a page

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Why are videos so popular? Strong sensory connection Videos are more accessible, attract users' attention easily, and users spend more time watching videos. A video generally conveys more information than text and images. Videos convey emotions and explain concepts simply. It's no wonder that videos have a 41% higher click-through rate than text. Also, it has a higher conversion rate and the probability of return on investment is higher. If you can produce attractive video content and place it on your site, users will spend more time on your website and the Dwell Time of the site will increase.

As you know, this factor is one of the positive and influential factors Phone Number List on SEO the more attractive the page is defined by Google and the more valuable information it contains. Increasing the presence time of users directly increases the ranking of site pages in search results. The undeniable influence of video YouTube alone has 1 billion users in the world and video content is produced in 76 different languages. These numbers are amazing. Video is easy to use and most users prefer it to other types of content. According to research conducted by Hubspot, 62% of users watch videos to the end and 53% of people expect more videos from a platform.



In 2021, Internet video traffic is expected to quadruple and account for 81% of all Internet traffic. There is also a natural tendency in search engines to show more videos to users day by day. Due to the strong interest of users in videos and the availability of mobile phones, it is expected that in the future, the image that users have of your brand will be through the videos produced by you. Video advertising by Bing and Yahoo started in 2015 and it has been very effective according to the reception of users. But you don't need to produce video ads and spend huge money on it.