|
|
If we build off Mueller’s example, imagine that article on how sustainable handbags are manufactured. Proper linking may link to sites that link to: Complex issues about sustainability. Statistics on the importance of sustainable production. However, suppose I link to a generic definition of sustainability or a CNN page on handbags that don’t provide value. In that case, Google isn’t going to rank your page higher because you created a quick link. If you’ve been paying attention to Google in recent years, they keep repeating one word: “users.
Check out Google’s page on SEO DB to Data and “users” is in the content 57 times: Create a simple navigational page for users. Help Google (and users) understand your content. Do I serve high-quality content to users? If we listen to Google, Mueller and countless other Google-related sources, they want you to do everything you can for the user. JohnMu Twitter Reply 800x442 But this isn’t the first time Mueller has repeated the same concept. He has mentioned that linking out from your page in hopes that it nudges Google to think that your site is high quality hasn’t been a good idea since 2019, which you can also find on Twitter (X): JohnMu - Twitter reply He also repeated something very similar in 2020: “Sure, sure.
People have been linking to Wikipedia, CNN, etc for decades now in the hope that their low-quality pages are suddenly seen as being high-quality. That’s not how you make high-quality content.” Get the daily newsletter search marketers rely on. Business email address Get Search Engine Land in your inbox. See terms. Where external links fit into the system Everyone is talking about “users” and why you shouldn’t add a link on your page if it isn’t: Accurate. Relevant. Value-adding. When adding a link to your next blog post, ask yourself if it’s useful and helpful. You can write about something outside your niche and link to a resource that helps the user explore additional content further.
|
|
發表於 19:15:01