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Which is most used or which is most frequent, determining the identity of the integer. In this article we will discover together what the essential elements of social influence in consumption are , trying as always to draw practical ideas for their correct use for brands and organizations in current times. Social influence and propaganda Which car do you prefer? A method for detecting cultural motivations for consumption Value issues Three new trends of responsible and ethical consumption Conclusions Bibliography Introduction to consumer psychology Social influence and propaganda "The conscious and intelligent manipulation of the opinions and habits of the masses plays an important role in a democratic society.
Those who master this social device constitute an invisible power that truly runs the country. We are largely governed by wedding photo editing service men about whom we know nothing, but who are able to shape our mentality, guide our tastes, suggest what to think. This is the logical consequence of how our democratic society is organized based on the cooperation of the greatest number of people, which is necessary so that we can coexist in a well-oiled world." With these words Edward Louis Bernays begins perhaps one of his most important texts, Propaganda , a short text but considered a milestone for those involved in communication.
Propaganda was published in New York by the publisher Horace Liveright in , on the eve of the Great Crisis, a period of exceptional and chaotic economic, social and cultural dynamism from which it seemed a new world would truly be born. In reality, this world, dominated by social energies and the dictates of strong powers, has often manifested itself as predatory capitalism or carried out in fearsome criminal organizations, also nested in the palaces of power and giving rise to something far from what was predicted. Something very different from what we probably would have expected at the time. Let us not forget that for many.
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