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It easier to visualize the character and imagine how to interact with himFamily status The priorities of married and unmarried people may differ. They also manage money differently—unmarried people tend to spend more. Having children The interests and psychology of parents directly influence their purchasing power and behavior as future customers. Location Geographic segmentation provides insight into a person's habits and surroundings.
If we are talking about large cities, it is better to narrow the seo expate bd area to a specific area and even a street. Profession Professional activity can influence character and set certain patterns of behavior. A marketer will be able to use these patterns to develop a strategy for promoting a product or brand. Income level Earnings dictate what a person is willing to invest in financially and what not. Interests A range of hobbies and interests will help build more trusting communication with your client.
Making decisions Find out what a person is guided by when making a purchase - emotions and desires at the moment or specific criteria. This way you can decide through which channels to convey information to a potential client. eleven Desires and fears The most powerful motivators to buy or refuse it. Knowledge of fears and “pains” will help to build competent communication with the client, close objections, and also avoid negativity and sharp edges in communication with the audience.
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