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You will win them for free, which will further reduce your customer acquisition costs. When you reduce, it means your business can spend its money more efficiently, and you'll likely see higher returns. Here's how to calculate your current so you can reduce it. How to calculate customer acquisition cost: Select the time period for calculation. The first step in calculating customer acquisition costs is to determine the time period (months, quarters, years) you are evaluating.

This will help you narrow down your data. Step 1: Calculate your. Next, add your total marketing Phone Number List and sales expenses together and divide by the number of new customers acquired during that period. The resulting value should be your company's estimated cost to acquire a new customer. Here is the formula you can use to calculate this for your business. Formula You can calculate customer acquisition cost using the following formula: Customer acquisition cost Sales and marketing costs divided by the number of new customers acquired.



We can see how this formula works in the image below. What does Free Download represent? For example, let’s say your company spends $10,000 on sales and $10,000 on marketing. In addition, your company added 2 new customers during the last fiscal quarter. So if we were to calculate your business's cost of acquiring a customer for the quarter, it would be in dollars. Step 1: Compare with key business indicators. Once you've calculated your company's, you can compare that value to other key business metrics. By doing so, you'll uncover meaningful insights about your marketing, sales, and customer service activities.