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UTM tags are inserted as parameters with particular names used by analytics tools and can be further used for determining the success of a marketing campaign. How to use UTM parameters? Keep in mind that UTM parameters mostly involve tracking the performance of your marketing campaigns to make significant improvements. Here are some different use cases to use UTM parameters along with the right way to use it- Measure social media ROI You can add UTM parameters to social links to measure your social media efforts.

It can help you measure how social media posts drive traffic to your site and will give you more detailed information on lead generation, conversions, and referral traffic as well. Moreover, UTM tracking data can help you find the cost to acquire a lead. It comes in handy while Digital Marketing Service making decisions about budgets. Furthermore, UTM parameters can also offer a lot of detailed information to track success on a post-by-post basis. You can differentiate between paid and organic social posts and calculate the ROI more accurately. On top of all, UTM parameters allow you.



To track your entire social traffic. Without UTM parameters, it is impossible to calculate the social referrals from dark social channels like messenger apps. Conduct A/B tests Another popular use case of UTM parameters is A/B testing. With A/B testing, you can test and confirm different ideas on what works best for your audience. It is also known as split testing, where you try different things to test what your targeted audience likes the most. For instance, you posted the same article with two different types of headlines to check which headline will get more clicks.