Although google bing opera and all other search engines are becoming increasingly difficult to fool seo specialists who practice black hat seo are always ready to circumvent their guidelines with new dishonest techniques. from the cinematic symbolism of western films of the early s the Black hat in fact was an item of clothing typically used by antagonists. Black hat seo contrasts with white hat seo which is the set of correct techniques approved by search engines for positioning a website in the serps . Black hat techniques are commonly used by Professionals who want to impress their clients with fast and surprising results only to then incur risks and penalties which we will talk about in this article.
Black hat seo what are the most popular black hat seo techniques those who deal with seo are well aware of the practices not recommended by google and other search engines. Let's see them together seo negatives this technique does not aim to improve the positioning Mobile App Development Service of a website but to undermine that of a competitor. Negative seo is mainly implemented by sending fraudulent links to the competitor's domain which will be detected as spam and harmful to users.
Keyword stuffing perhaps the best known and most unconsciously used black hat technique by the most inexperienced seo copywriters. It consists of filling a piece of content or a page of a website with the keyword for which you want to obtain a position in the serp . Sometimes to achieve this result the keyword is repeated dozens and dozens of times through hidden text - that is text of the same color as the background of the page. Cloaking cloaking involves creating a search engine optimized page that once opened redirects users to another page with completely different content.
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